Value Co-creation in Service Innovation: Makermet Case Study
The dissertation attempts to explore how professional service providers engage in value co-creation with clients, taking into account the engagement platforms in co-creation. Managing value co-creation in services is a critical matter for the innovation of the company especially in B2B service conte...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2015
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| Online Access: | https://eprints.nottingham.ac.uk/29972/ |
| _version_ | 1848793894384304128 |
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| author | Safade, Lana |
| author_facet | Safade, Lana |
| author_sort | Safade, Lana |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | The dissertation attempts to explore how professional service providers engage in value co-creation with clients, taking into account the engagement platforms in co-creation. Managing value co-creation in services is a critical matter for the innovation of the company especially in B2B service context where high interactivity exists. Understanding how engagement platforms provide opportunities for co-creation is a building block in understanding how then value is leveraged. Being able to map out the value co-created sets guidelines of how each party; whether it was the firm or the client use the co-created value in new services development.
A qualitative research method is employed through investigating " Makermet ", which is a branding and marketing consultancy firm. Engagement platforms with clients are studied through observations, and the leverage of value is studied through both observations and semi-structured interviews.
The dissertation builds on theory from professional services marketing, engagement platforms, and co-creation in service innovation.
The findings of the research conclude that in a complex professional service firm, the co-created value is embedded in the business operations which makes it a challenge to innovate new services through co-creation and rather learn with customers to innovate. Therefore, in order to achieve the level of service innovation through co-creation new engagement platforms should be presented and service innovation should be treated as a process that is integrated within the other company processes. |
| first_indexed | 2025-11-14T19:07:33Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-29972 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T19:07:33Z |
| publishDate | 2015 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-299722017-10-19T14:59:00Z https://eprints.nottingham.ac.uk/29972/ Value Co-creation in Service Innovation: Makermet Case Study Safade, Lana The dissertation attempts to explore how professional service providers engage in value co-creation with clients, taking into account the engagement platforms in co-creation. Managing value co-creation in services is a critical matter for the innovation of the company especially in B2B service context where high interactivity exists. Understanding how engagement platforms provide opportunities for co-creation is a building block in understanding how then value is leveraged. Being able to map out the value co-created sets guidelines of how each party; whether it was the firm or the client use the co-created value in new services development. A qualitative research method is employed through investigating " Makermet ", which is a branding and marketing consultancy firm. Engagement platforms with clients are studied through observations, and the leverage of value is studied through both observations and semi-structured interviews. The dissertation builds on theory from professional services marketing, engagement platforms, and co-creation in service innovation. The findings of the research conclude that in a complex professional service firm, the co-created value is embedded in the business operations which makes it a challenge to innovate new services through co-creation and rather learn with customers to innovate. Therefore, in order to achieve the level of service innovation through co-creation new engagement platforms should be presented and service innovation should be treated as a process that is integrated within the other company processes. 2015-09 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/29972/1/MSC%20DISSERTATION%20FINAL.pdf Safade, Lana (2015) Value Co-creation in Service Innovation: Makermet Case Study. [Dissertation (University of Nottingham only)] |
| spellingShingle | Safade, Lana Value Co-creation in Service Innovation: Makermet Case Study |
| title | Value Co-creation in Service Innovation: Makermet Case Study |
| title_full | Value Co-creation in Service Innovation: Makermet Case Study |
| title_fullStr | Value Co-creation in Service Innovation: Makermet Case Study |
| title_full_unstemmed | Value Co-creation in Service Innovation: Makermet Case Study |
| title_short | Value Co-creation in Service Innovation: Makermet Case Study |
| title_sort | value co-creation in service innovation: makermet case study |
| url | https://eprints.nottingham.ac.uk/29972/ |