An Investigation into the use of Social Media by Small Businesses

This research sought to contribute to our understanding of the specific everyday challenges which small and medium sized enterprises face when attempting to engage with consumers on social media. In pursuit of this, research questions focused on identifying the barriers which SME’s face when impleme...

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Bibliographic Details
Main Author: Hallam, Thomas Alexander
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2015
Online Access:https://eprints.nottingham.ac.uk/29949/

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