Luxury Consumption: Staging Experiences & Creating Value for Millennials using a Customer-Dominant Logic.

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Luxury Consumption: Staging Experiences & Creating Value for Millennials using a Customer-Dominant Logic.

The purpose of this study is to examine the role of luxury brands in the Millennial luxury consumers’ lifeworld and to understand the importance of the customer experience for the Millennial luxury consumers within the value creation process. Moreover, this research aims to fill the gap in the prese...

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Bibliographic Details
Main Author:	Rodriguez Valdez, Adriana
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2015
Online Access:	https://eprints.nottingham.ac.uk/29946/

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