Business Plan for Designing a Franchise Model for 'Madurai Idly Shop'

Madurai Idly Shop(MIS) is a Ethnic Quick Service Restaurant Chain in Bangalore, India. The business plan is created for two objectives. Firstly, to understand the current capabilities of its existing business. Secondly, to design a franchise model for MIS. The business plan contains company infor...

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Bibliographic Details
Main Author: JAYAKUMAR, GAUTHAM KUMAR
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2015
Online Access:https://eprints.nottingham.ac.uk/29902/
Description
Summary:Madurai Idly Shop(MIS) is a Ethnic Quick Service Restaurant Chain in Bangalore, India. The business plan is created for two objectives. Firstly, to understand the current capabilities of its existing business. Secondly, to design a franchise model for MIS. The business plan contains company information, history, external environment analysis, industry and competitor analysis; three-year strategy and the financial analysis for the projected strategy.