VW performance improvement in the US

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VW performance improvement in the US

Volkswagen of America has a low market share of 2.2 % in 2014 in the US auto industry. Sales figures decrease in almost all product categories and the CEO of the Volkswagen Group of America is under pressure because he fails to achieve sales targets. The focus of this research is in the area of c...

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Bibliographic Details
Main Author:	Weber, Christian
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2015
Subjects:	Competitive Advantage
Online Access:	https://eprints.nottingham.ac.uk/29879/

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