The implementation of scenario planning approach in the volatile market: the case of the Russian insurance industry.

The implementation of scenario planning approach in the volatile market: the case of the Russian insurance industry.

Scenario-based planning strategy is a highly complicated process which has become a new powerful tool allowing to construct the future strategy in the constantly changing environment. However, nowadays not only small companies, but big organisations as well do not use scenario planning efficiently....

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Bibliographic Details
Main Author: Alferova, Olga
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2015
Online Access:https://eprints.nottingham.ac.uk/29730/

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