Developing a reduced consumer-led lexicon to measure emotional response to beer

Previous researchers have recently recommended and utilised consumer-led lexicons to measure emotional response. This study further advances this approach by 1) making the lexicon generation process more efficient by using consumer focus groups as opposed to individual consumer interviews and 2) dec...

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Main Authors: Chaya, Carolina, Eaton, Curtis, Hewson, Louise, Fernández Vázquezc, Rocío, Fernández-Ruiz, Virginia, Smart, Katherine A., Hort, Joanne
Format: Article
Published: Elsevier 2015
Subjects:
Online Access:https://eprints.nottingham.ac.uk/29194/
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author Chaya, Carolina
Eaton, Curtis
Hewson, Louise
Fernández Vázquezc, Rocío
Fernández-Ruiz, Virginia
Smart, Katherine A.
Hort, Joanne
author_facet Chaya, Carolina
Eaton, Curtis
Hewson, Louise
Fernández Vázquezc, Rocío
Fernández-Ruiz, Virginia
Smart, Katherine A.
Hort, Joanne
author_sort Chaya, Carolina
building Nottingham Research Data Repository
collection Online Access
description Previous researchers have recently recommended and utilised consumer-led lexicons to measure emotional response. This study further advances this approach by 1) making the lexicon generation process more efficient by using consumer focus groups as opposed to individual consumer interviews and 2) decreasing the number of responses required from each consumer by reducing the lexicon to categories of similar terms. In response to 10 lager samples which were manipulated in order to control selected sensory properties, focus groups generated a lexicon of 44 emotion terms. This lexicon was reduced to 12 distinct emotion categories using linguistic checks and cluster analysis. Naïve beer consumers (n = 113) used these 12 emotion categories to rate their emotional response to the 10 samples. The reduced consumer-led lexicon was validated through its ability to discriminate across samples as well as show differences in emotional response between genders and age groups. The 12 emotion categories were found to discriminate well between samples, although a number of categories grouped samples similarly. However, differences in responses to otherwise comparable emotion categories were identified between genders and age groups, highlighting the importance of including all emotion categories so as to not over-reduce the lexicon and risk missing out on valuable emotion data.
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spelling nottingham-291942020-05-04T20:06:51Z https://eprints.nottingham.ac.uk/29194/ Developing a reduced consumer-led lexicon to measure emotional response to beer Chaya, Carolina Eaton, Curtis Hewson, Louise Fernández Vázquezc, Rocío Fernández-Ruiz, Virginia Smart, Katherine A. Hort, Joanne Previous researchers have recently recommended and utilised consumer-led lexicons to measure emotional response. This study further advances this approach by 1) making the lexicon generation process more efficient by using consumer focus groups as opposed to individual consumer interviews and 2) decreasing the number of responses required from each consumer by reducing the lexicon to categories of similar terms. In response to 10 lager samples which were manipulated in order to control selected sensory properties, focus groups generated a lexicon of 44 emotion terms. This lexicon was reduced to 12 distinct emotion categories using linguistic checks and cluster analysis. Naïve beer consumers (n = 113) used these 12 emotion categories to rate their emotional response to the 10 samples. The reduced consumer-led lexicon was validated through its ability to discriminate across samples as well as show differences in emotional response between genders and age groups. The 12 emotion categories were found to discriminate well between samples, although a number of categories grouped samples similarly. However, differences in responses to otherwise comparable emotion categories were identified between genders and age groups, highlighting the importance of including all emotion categories so as to not over-reduce the lexicon and risk missing out on valuable emotion data. Elsevier 2015-10 Article PeerReviewed Chaya, Carolina, Eaton, Curtis, Hewson, Louise, Fernández Vázquezc, Rocío, Fernández-Ruiz, Virginia, Smart, Katherine A. and Hort, Joanne (2015) Developing a reduced consumer-led lexicon to measure emotional response to beer. Food Quality and Preference, 45 . pp. 100-112. ISSN 0950-3293 Emotion consumer-led lexicon reduced form beer gender age http://www.sciencedirect.com/science/article/pii/S0950329315001329 doi:10.1016/j.foodqual.2015.06.003 doi:10.1016/j.foodqual.2015.06.003
spellingShingle Emotion
consumer-led lexicon
reduced form
beer
gender
age
Chaya, Carolina
Eaton, Curtis
Hewson, Louise
Fernández Vázquezc, Rocío
Fernández-Ruiz, Virginia
Smart, Katherine A.
Hort, Joanne
Developing a reduced consumer-led lexicon to measure emotional response to beer
title Developing a reduced consumer-led lexicon to measure emotional response to beer
title_full Developing a reduced consumer-led lexicon to measure emotional response to beer
title_fullStr Developing a reduced consumer-led lexicon to measure emotional response to beer
title_full_unstemmed Developing a reduced consumer-led lexicon to measure emotional response to beer
title_short Developing a reduced consumer-led lexicon to measure emotional response to beer
title_sort developing a reduced consumer-led lexicon to measure emotional response to beer
topic Emotion
consumer-led lexicon
reduced form
beer
gender
age
url https://eprints.nottingham.ac.uk/29194/
https://eprints.nottingham.ac.uk/29194/
https://eprints.nottingham.ac.uk/29194/