Defining and measuring blood donor altruism: a theoretical approach from biology, economics and psychology
Background and Objectives While blood donation is traditionally described as a behaviour motivated by pure altruism, the assessment of altruism in the blood donation literature has not been theoretically informed. Drawing on theories of altruism from psychology, economics and evolutionary biology,...
| Main Authors: | Evans, R., Ferguson, E. |
|---|---|
| Format: | Article |
| Published: |
Wiley
2014
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/2888/ |
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