Clarifying value in use and value creation process

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Clarifying value in use and value creation process

Current marketing literature, regardless of its underlying paradigm/logic, lacks consensus on how to conceptualise value creation, how to define what it entails, along with by whom, how, where and when it is created (Voima et al., 2010). It is no surprise then that the value creation process is ofte...

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Bibliographic Details
Main Author:	Popesku, Mihajlo
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2015
Subjects:	Service-Dominant logic service logic value value-in-use value co-creation model customer’s independent value creation model resource adjustment resource integration evaluation episodic learning mixed methods PLS-SEM
Online Access:	https://eprints.nottingham.ac.uk/28558/

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