Placing fashion: art, space, display and the building of luxury fashion markets through retail design
This paper explores the performative and affective affordances enshrined in contemporary fashion space. Fashion markets need to be placed in a much more serious conceptual way. Whilst much critical attention has been focused on the geographies of fashion production, it is also important to explore t...
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| Format: | Article |
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SAGE
2015
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| Online Access: | https://eprints.nottingham.ac.uk/28402/ |
| _version_ | 1848793559033970688 |
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| author | Crewe, Louise |
| author_facet | Crewe, Louise |
| author_sort | Crewe, Louise |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | This paper explores the performative and affective affordances enshrined in contemporary fashion space. Fashion markets need to be placed in a much more serious conceptual way. Whilst much critical attention has been focused on the geographies of fashion production, it is also important to explore the spaces in which fashion is displayed, consumed, exhibited and performed and thus to understand how fashion markets are ordered, regulated and maintained in space and through time. In order to ‘place’ fashion space within the contemporary city the paper focuses on a set of alliances between art and fashion in the making of current consumption space. It is argued that the collaboration between art and fashion opens up a means to critically explore how representational worlds are brought into being and offers new ways to understand how creative activity can be rooted in (and reflective of) broader social, economic and cultural concerns. Such collisions and collusions represent a key means of making and shaping value and reveal the significance of visuality, singularity and judgement in determining commodity and brand meaning and value |
| first_indexed | 2025-11-14T19:02:13Z |
| format | Article |
| id | nottingham-28402 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| last_indexed | 2025-11-14T19:02:13Z |
| publishDate | 2015 |
| publisher | SAGE |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-284022020-05-04T20:10:47Z https://eprints.nottingham.ac.uk/28402/ Placing fashion: art, space, display and the building of luxury fashion markets through retail design Crewe, Louise This paper explores the performative and affective affordances enshrined in contemporary fashion space. Fashion markets need to be placed in a much more serious conceptual way. Whilst much critical attention has been focused on the geographies of fashion production, it is also important to explore the spaces in which fashion is displayed, consumed, exhibited and performed and thus to understand how fashion markets are ordered, regulated and maintained in space and through time. In order to ‘place’ fashion space within the contemporary city the paper focuses on a set of alliances between art and fashion in the making of current consumption space. It is argued that the collaboration between art and fashion opens up a means to critically explore how representational worlds are brought into being and offers new ways to understand how creative activity can be rooted in (and reflective of) broader social, economic and cultural concerns. Such collisions and collusions represent a key means of making and shaping value and reveal the significance of visuality, singularity and judgement in determining commodity and brand meaning and value SAGE 2015 Article PeerReviewed Crewe, Louise (2015) Placing fashion: art, space, display and the building of luxury fashion markets through retail design. Progress in Human Geography . ISSN 0309-1325 (In Press) Fashion art space luxury brands design Louis Vuitton |
| spellingShingle | Fashion art space luxury brands design Louis Vuitton Crewe, Louise Placing fashion: art, space, display and the building of luxury fashion markets through retail design |
| title | Placing fashion: art, space, display and the building of luxury fashion markets through retail design |
| title_full | Placing fashion: art, space, display and the building of luxury fashion markets through retail design |
| title_fullStr | Placing fashion: art, space, display and the building of luxury fashion markets through retail design |
| title_full_unstemmed | Placing fashion: art, space, display and the building of luxury fashion markets through retail design |
| title_short | Placing fashion: art, space, display and the building of luxury fashion markets through retail design |
| title_sort | placing fashion: art, space, display and the building of luxury fashion markets through retail design |
| topic | Fashion art space luxury brands design Louis Vuitton |
| url | https://eprints.nottingham.ac.uk/28402/ |