A Qualitative Assessment of Tan Chong Motor’s Entry Into Vietnam: A Case Study

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A Qualitative Assessment of Tan Chong Motor’s Entry Into Vietnam: A Case Study

The aim of this thesis is to perform a qualitative case study on Tan Chong Motor, a Malaysian automotive conglomerate that began from being a distributor to Nissan Motor Company, as they execute Indo-China expansion plan by first penetrating into Vietnam in 2011, an emerging country that recently be...

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Bibliographic Details
Main Author:	Ong, Justin Yi Yu
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/28005/

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