A Qualitative Assessment of Tan Chong Motor’s Entry Into Vietnam: A Case Study
The aim of this thesis is to perform a qualitative case study on Tan Chong Motor, a Malaysian automotive conglomerate that began from being a distributor to Nissan Motor Company, as they execute Indo-China expansion plan by first penetrating into Vietnam in 2011, an emerging country that recently be...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2013
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| Online Access: | https://eprints.nottingham.ac.uk/28005/ |