Customer learning for value creation

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Customer learning for value creation

In value creating contexts, customers often have to be clear about the roles they are required to perform (Kleinaltenkamp et al., 2012; Bitner et al., 1997), and may be required to develop their knowledge and skills in order to participate (Hibbert et al., 2012). This typically necessitates the abil...

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Bibliographic Details
Main Author:	Bailey, James Andrew
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2014
Subjects:	Co-Creation Customer Learning Mixed methods
Online Access:	https://eprints.nottingham.ac.uk/27763/

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