Managing Chinese Baby Formula Milk Powder Competitiveness from Operations Management: An Action Research on Junlebao Dairy Co., Ltd

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Managing Chinese Baby Formula Milk Powder Competitiveness from Operations Management: An Action Research on Junlebao Dairy Co., Ltd

In the past decades, China has undergone tremendous change. It has been one of the fastest growing economies around the world. The high speed growth of GDP highly increased the customers’ purchasing power in the market, which also brought huge development opportunities to the enterprises. Especially...

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Bibliographic Details
Main Author:	Dong, Bo
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2014
Online Access:	https://eprints.nottingham.ac.uk/27573/

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