An Analysis of Servitization Adoption in Chinese Market: A Case Study Approach

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An Analysis of Servitization Adoption in Chinese Market: A Case Study Approach

In order to adjust increasing competitive and economic pressures, more manufacturing companies in developed Western countries have added services to their traditional business models. According to Vandermerwe and Rada (1998), servitization refers to the bundling of products and services, namely the...

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Bibliographic Details
Main Author:	Gao, Mingyang
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2014
Online Access:	https://eprints.nottingham.ac.uk/27554/

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