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ROLE OF RELATIONSHIP MARKETING IN INTEGRATING A NEW PRODUCT INTO AN INDUSTRIAL BRAND

Relationship Marketing and Industrial Brand Management are two distinctively different field of research in marketing. The two fields however, exerts significant influence for products in industrial market. Effective relationship marketing process results in a set of desirable relationship outcome m...

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Bibliographic Details
Main Author:	RAHMAN, MUHIB NOOR
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2014
Online Access:	https://eprints.nottingham.ac.uk/27549/

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