ROLE OF RELATIONSHIP MARKETING IN INTEGRATING A NEW PRODUCT INTO AN INDUSTRIAL BRAND
Relationship Marketing and Industrial Brand Management are two distinctively different field of research in marketing. The two fields however, exerts significant influence for products in industrial market. Effective relationship marketing process results in a set of desirable relationship outcome m...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2014
|
| Online Access: | https://eprints.nottingham.ac.uk/27549/ |