Measuring the Trust Index between Online and Traditional Banking in India.

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Measuring the Trust Index between Online and Traditional Banking in India.

There is extensive literature on the importance of trust but very little efforts have been made till date to measure it. Trust is a bedrock for building strong foundation for marketing any product. Trust is divided into two levels, cognitive and affective. In recent years the importance of trust has...

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Bibliographic Details
Main Author:	Mehta, Pooja Ashwin
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2014
Online Access:	https://eprints.nottingham.ac.uk/27531/

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