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Brand Community Building in Peer-to-Peer sharing – The case of Blablacar

Collaborative consumption is a new form of consumption based on sharing practices that is becoming increasingly popular nowadays. Previous studies on this topic have already investigated various types of collaborative consumption and they reveal that collaborative consumption supports community buil...

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Bibliographic Details
Main Author:	JACQUE, Laura
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2014
Online Access:	https://eprints.nottingham.ac.uk/27469/

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