Attachment in Marketing: An Exploratory Study of the Role of Social Media in the Creation of an Emotional Bond Between Luxury Fashion Brands and Consumers

Attachment in Marketing: An Exploratory Study of the Role of Social Media in the Creation of an Emotional Bond Between Luxury Fashion Brands and Consumers

This dissertation aims to understand the role of social media in the creation of an emotional bond between consumers and luxury fashion brands along with the ways to create, maintain or enhance the bond. The influence of consumers’ interest in and use of social media to their attachment with luxury...

Full description

Bibliographic Details
Main Author: Isik, Gizem
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2014
Online Access:https://eprints.nottingham.ac.uk/27451/

Similar Items

Similar Items