The investigation of Social CRM in Transforming Young Customers’ Perceptions and attitudes towards consumption at fast food restaurant in China through comparison with Traditional CRM

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The investigation of Social CRM in Transforming Young Customers’ Perceptions and attitudes towards consumption at fast food restaurant in China through comparison with Traditional CRM

The purpose of this study is to explore the effectiveness of Social Customer Relationship Management (Social CRM) approaches within fast food industry in transforming young customers’ perceptions and attitudes towards consumption at fast food restaurant through the comparison with Traditional Custom...

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Bibliographic Details
Main Author:	Chen, Yebai
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2014
Online Access:	https://eprints.nottingham.ac.uk/27446/

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