| Summary: | With the rapid development of globalisation, more and more Chinese students choose to engage in the exchange programme for an international vision and education experience. Many researchers have explored benefits and drawbacks of exchange programme for the students, however, there is still a lack of research concerning the value co-creation in exchange programme for Chinese students. Hence, take the exchange programme provided by the University of Nottingham as an example, this research aims to investigate the marketing concept of value co-creation in British higher education sector, especially the value co-creation in exchange programme for Chinese students.
In order to achieve the aim of this study, the qualitative in-depth semi-structured interview was applied with documentary data about the exchange programme within the University of Nottingham. The primary data was collected from the total of twenty-one participants, who had studied in the University of Nottingham as an exchange student for at least one semester, and the secondary data was mainly from the official website of University of Nottingham in the International section.
Based on the findings, it showed that the Value Co-Creation of Exchange Programme at the University of Nottingham for Chinese students is successful to a large extent, by analysing the documentary data about the programme offered and the Chinese students’ response to the interview.
The study gives new perspectives for British education in exchange programme, particularly for Chinese students. It provides British universities with a better understanding when co-create value with the Chinese students. Finally, future additional research area is recommended in the British higher education sector by value co-creation.
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