A study of social media’s effectiveness influencing
consumer behavior in China: Generation Y’s
purchasing behavior on cosmetic goods

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A study of social media’s effectiveness influencing consumer behavior in China: Generation Y’s purchasing behavior on cosmetic goods

Social media is playing important to affect consumer behavior. People can share their knowledge, opinions, and experiences with one other due to the social media provided features, and it may impact on people’s behavior in terms of communication and purchasing. Cosmetic industry has developed rapid...

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Bibliographic Details
Main Author:	Cui, Yuanshu
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2014
Online Access:	https://eprints.nottingham.ac.uk/27415/

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