Choice of foreign market entry mode - Exploring foreign automobile manufacturing firms’ entry strategies into China: a case study of BMW and Jaguar Land Rover (JLR).

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Choice of foreign market entry mode - Exploring foreign automobile manufacturing firms’ entry strategies into China: a case study of BMW and Jaguar Land Rover (JLR).

China has become the world’s largest auto market through substantial FDI from foreign automakers in the last 30 years. Due to the complex institutional and business environment in China, foreign automakers should take various factors into consideration when selecting an entry mode into China. This p...

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Bibliographic Details
Main Author:	Cai, Yining
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2014
Online Access:	https://eprints.nottingham.ac.uk/27391/

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