They Say The Way To A Person's Heart Is Through Good Food.
Can A Customer-Dominant Logic Enhance Customer Experience?: Evidence From The Restaurant Industry

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They Say The Way To A Person's Heart Is Through Good Food. Can A Customer-Dominant Logic Enhance Customer Experience?: Evidence From The Restaurant Industry

Marketing theory has evolved over the years from goods to service and now customer dominant logic. This shift in perspective has given rise to the need to study customer experience and value co-creation from the customer’s perspective, by launching and enquiry into their life-world. This research co...

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Bibliographic Details
Main Author:	Mehta, Disha
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2014
Online Access:	https://eprints.nottingham.ac.uk/27373/

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