The feasibility of Chinese restaurant chains’ internationalization: a study on United Kingdom market

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The feasibility of Chinese restaurant chains’ internationalization: a study on United Kingdom market

Chinese food chain companies have strong desires in participating in the outward FDI trend and competing in an international market. However, few brands have succeeded in operating Chinese food chain restaurants worldwide. Blank of pioneers leaves the question whether Chinese restaurant chains could...

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Bibliographic Details
Main Author:	ZHU, TONG
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2014
Online Access:	https://eprints.nottingham.ac.uk/27365/

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