Is Business Practice of Fair Trade Branding Deceiving Customers? : Case of Malaysia

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Is Business Practice of Fair Trade Branding Deceiving Customers? : Case of Malaysia

Fair trade is a common business practice, which is based on the need to benefit the producers of various retail products. Fair trade branding which characterize products that are certified to be compliant with the principles of fair trade has led to significant ethical implications on the marketing...

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Bibliographic Details
Main Author:	Mat Zain, Juziana
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2014
Online Access:	https://eprints.nottingham.ac.uk/27335/

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