Is Business Practice of Fair Trade Branding Deceiving Customers? : Case of Malaysia
Fair trade is a common business practice, which is based on the need to benefit the producers of various retail products. Fair trade branding which characterize products that are certified to be compliant with the principles of fair trade has led to significant ethical implications on the marketing...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2014
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| Online Access: | https://eprints.nottingham.ac.uk/27335/ |
| _version_ | 1848793349514854400 |
|---|---|
| author | Mat Zain, Juziana |
| author_facet | Mat Zain, Juziana |
| author_sort | Mat Zain, Juziana |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Fair trade is a common business practice, which is based on the need to benefit the producers of various retail products. Fair trade branding which characterize products that are certified to be compliant with the principles of fair trade has led to significant ethical implications on the marketing of these products. This study is purposed at finding out if fair trade is deceptive to the consumers or not. |
| first_indexed | 2025-11-14T18:58:53Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-27335 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:58:53Z |
| publishDate | 2014 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-273352017-10-19T13:57:16Z https://eprints.nottingham.ac.uk/27335/ Is Business Practice of Fair Trade Branding Deceiving Customers? : Case of Malaysia Mat Zain, Juziana Fair trade is a common business practice, which is based on the need to benefit the producers of various retail products. Fair trade branding which characterize products that are certified to be compliant with the principles of fair trade has led to significant ethical implications on the marketing of these products. This study is purposed at finding out if fair trade is deceptive to the consumers or not. 2014 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/27335/1/MatZainJuziana.pdf Mat Zain, Juziana (2014) Is Business Practice of Fair Trade Branding Deceiving Customers? : Case of Malaysia. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Mat Zain, Juziana Is Business Practice of Fair Trade Branding Deceiving Customers? : Case of Malaysia |
| title | Is Business Practice of Fair Trade Branding Deceiving Customers? : Case of Malaysia |
| title_full | Is Business Practice of Fair Trade Branding Deceiving Customers? : Case of Malaysia |
| title_fullStr | Is Business Practice of Fair Trade Branding Deceiving Customers? : Case of Malaysia |
| title_full_unstemmed | Is Business Practice of Fair Trade Branding Deceiving Customers? : Case of Malaysia |
| title_short | Is Business Practice of Fair Trade Branding Deceiving Customers? : Case of Malaysia |
| title_sort | is business practice of fair trade branding deceiving customers? : case of malaysia |
| url | https://eprints.nottingham.ac.uk/27335/ |