Roston, O. (2014). How successful has the National Football League been in extending its brand into the U.K. market since 2007? An investigation into the international brand extension of a major sports league.
Chicago Style (17th ed.) CitationRoston, Oliver. How Successful Has the National Football League Been in Extending Its Brand into the U.K. Market Since 2007? An Investigation into the International Brand Extension of a Major Sports League. 2014.
MLA (9th ed.) CitationRoston, Oliver. How Successful Has the National Football League Been in Extending Its Brand into the U.K. Market Since 2007? An Investigation into the International Brand Extension of a Major Sports League. 2014.
Warning: These citations may not always be 100% accurate.