Internationalisation in the context of the ‘alternative’ Mittelstand: Investigating the case of a fashion-jewellery Firm

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Internationalisation in the context of the ‘alternative’ Mittelstand: Investigating the case of a fashion-jewellery Firm

The internationalisation of small and medium-sized enterprises (SMEs) is a niche within the academic discipline of international business studies. The consequences of globalisation and liberalisation of markets around the world are confronting many businesses with never before seen challenges. As a...

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Bibliographic Details
Main Author:	Hoffmann, Marcel H. L.
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2014
Online Access:	https://eprints.nottingham.ac.uk/27290/

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