CSR as a Marketing Tool : a Case Study of Fast Food Restaurant in Malaysia

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CSR as a Marketing Tool : a Case Study of Fast Food Restaurant in Malaysia

The use of corporate social responsibility (CSR) as being an efficient marketing tool would be matter that is being researched, especially with the increasing awareness of consumers about the importance of commercial organizations doing business in ways that do not harm the consumers or the environm...

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Bibliographic Details
Main Author:	Abdul Razak, Armiza
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2014
Online Access:	https://eprints.nottingham.ac.uk/27288/

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