The Study of Factors Influencing the Success of Acquisitions in the Case of WPP

Literature on mergers and acquisitions often suggest that the majority of transactions fail to deliver anticipated returns, or fail to meet the declared goals. This is studied for a serial acquirer that achieved more than 300 M&As transactions in the period 1985 to 2013. The findings indicate th...

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Main Author: Bassil, Ralph
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2014
Online Access:https://eprints.nottingham.ac.uk/27269/
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author Bassil, Ralph
author_facet Bassil, Ralph
author_sort Bassil, Ralph
building Nottingham Research Data Repository
collection Online Access
description Literature on mergers and acquisitions often suggest that the majority of transactions fail to deliver anticipated returns, or fail to meet the declared goals. This is studied for a serial acquirer that achieved more than 300 M&As transactions in the period 1985 to 2013. The findings indicate that the acquiring company adopted an acquisitive strategy and achieved phenomenal growth and positive performance. The investigated case provided a better understanding of how to growth can be achieved by relying on acquisitions. The research identified five success factors that were shared among all acquisitions: Clear vision, asset complementarity, relatedness and brand architecture strategy, target size and integration reliance on debt and phenomenal leadership.
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spelling nottingham-272692017-10-19T14:07:16Z https://eprints.nottingham.ac.uk/27269/ The Study of Factors Influencing the Success of Acquisitions in the Case of WPP Bassil, Ralph Literature on mergers and acquisitions often suggest that the majority of transactions fail to deliver anticipated returns, or fail to meet the declared goals. This is studied for a serial acquirer that achieved more than 300 M&As transactions in the period 1985 to 2013. The findings indicate that the acquiring company adopted an acquisitive strategy and achieved phenomenal growth and positive performance. The investigated case provided a better understanding of how to growth can be achieved by relying on acquisitions. The research identified five success factors that were shared among all acquisitions: Clear vision, asset complementarity, relatedness and brand architecture strategy, target size and integration reliance on debt and phenomenal leadership. 2014-09-13 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/27269/1/The_study_of_factors_influencing_the_success_of_acquisitions_in_the_case_of_WPP_%28Dissertation_Ralph_Bassil%29_final.pdf Bassil, Ralph (2014) The Study of Factors Influencing the Success of Acquisitions in the Case of WPP. [Dissertation (University of Nottingham only)] (Unpublished)
spellingShingle Bassil, Ralph
The Study of Factors Influencing the Success of Acquisitions in the Case of WPP
title The Study of Factors Influencing the Success of Acquisitions in the Case of WPP
title_full The Study of Factors Influencing the Success of Acquisitions in the Case of WPP
title_fullStr The Study of Factors Influencing the Success of Acquisitions in the Case of WPP
title_full_unstemmed The Study of Factors Influencing the Success of Acquisitions in the Case of WPP
title_short The Study of Factors Influencing the Success of Acquisitions in the Case of WPP
title_sort study of factors influencing the success of acquisitions in the case of wpp
url https://eprints.nottingham.ac.uk/27269/