Communication Channels & Employee Engagement: Making sense of, and, giving sense to, corporate social responsibility initiative implementation
The motivation of this paper is drawn from corporate social responsibility (CSR) literature becoming increasingly focused on employee engagement as CSR has been identified as a way in which employees can share and live the values of the organization. Understanding that companies are progressively bu...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2014
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| Online Access: | https://eprints.nottingham.ac.uk/27257/ |
| _version_ | 1848793336115101696 |
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| author | mckay, rachael |
| author_facet | mckay, rachael |
| author_sort | mckay, rachael |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | The motivation of this paper is drawn from corporate social responsibility (CSR) literature becoming increasingly focused on employee engagement as CSR has been identified as a way in which employees can share and live the values of the organization. Understanding that companies are progressively building upon what is existing, and are seeking to optimize their CSR and sustainability programmes, the aim of this paper is to offer a conceptual framework that can help guide practitioners when communicating new or redefined CSR initiatives. Adopting the sensegiving and sensemaking approach, and applying it as an internal communications strategy, the proposed framework, and corresponding research, goes beyond the general aims of traditional implementation campaigns and focuses on the communication efforts unique to each stage and how employees can be engaged throughout this process. Moreover, given the plurality of media choice available today, this framework aims to match media choice to the specific phases of the implementation process. Applying an integrated inductive and deductive approach, this framework is derived from both theoretical and practical perspectives. |
| first_indexed | 2025-11-14T18:58:40Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-27257 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:58:40Z |
| publishDate | 2014 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-272572022-04-01T13:57:36Z https://eprints.nottingham.ac.uk/27257/ Communication Channels & Employee Engagement: Making sense of, and, giving sense to, corporate social responsibility initiative implementation mckay, rachael The motivation of this paper is drawn from corporate social responsibility (CSR) literature becoming increasingly focused on employee engagement as CSR has been identified as a way in which employees can share and live the values of the organization. Understanding that companies are progressively building upon what is existing, and are seeking to optimize their CSR and sustainability programmes, the aim of this paper is to offer a conceptual framework that can help guide practitioners when communicating new or redefined CSR initiatives. Adopting the sensegiving and sensemaking approach, and applying it as an internal communications strategy, the proposed framework, and corresponding research, goes beyond the general aims of traditional implementation campaigns and focuses on the communication efforts unique to each stage and how employees can be engaged throughout this process. Moreover, given the plurality of media choice available today, this framework aims to match media choice to the specific phases of the implementation process. Applying an integrated inductive and deductive approach, this framework is derived from both theoretical and practical perspectives. 2014-09-12 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/27257/2/rachael_mckay_-_MP_-_FINAL_.pdf mckay, rachael (2014) Communication Channels & Employee Engagement: Making sense of, and, giving sense to, corporate social responsibility initiative implementation. [Dissertation (University of Nottingham only)] (Unpublished) CSR Media Choice Employee Engagement Internal Communications Change Management; UK Retail Industry |
| spellingShingle | CSR Media Choice Employee Engagement Internal Communications Change Management; UK Retail Industry mckay, rachael Communication Channels & Employee Engagement: Making sense of, and, giving sense to, corporate social responsibility initiative implementation |
| title | Communication Channels & Employee Engagement: Making sense of, and, giving sense to, corporate social responsibility initiative implementation |
| title_full | Communication Channels & Employee Engagement: Making sense of, and, giving sense to, corporate social responsibility initiative implementation |
| title_fullStr | Communication Channels & Employee Engagement: Making sense of, and, giving sense to, corporate social responsibility initiative implementation |
| title_full_unstemmed | Communication Channels & Employee Engagement: Making sense of, and, giving sense to, corporate social responsibility initiative implementation |
| title_short | Communication Channels & Employee Engagement: Making sense of, and, giving sense to, corporate social responsibility initiative implementation |
| title_sort | communication channels & employee engagement: making sense of, and, giving sense to, corporate social responsibility initiative implementation |
| topic | CSR Media Choice Employee Engagement Internal Communications Change Management; UK Retail Industry |
| url | https://eprints.nottingham.ac.uk/27257/ |