The Working Principles of Hunger Marketing in Motivating Consumers

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The Working Principles of Hunger Marketing in Motivating Consumers

Abstract Purpose With the development of different marketing skills, hunger marketing as a new-born approach has come into the spotlight. This paper is going to dig out the principles behind hunger marketing. Design/Methodology/Approach A model relating dependent variables like restricted supply...

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Bibliographic Details
Main Author:	Zhu, Tianyu/T
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2014
Online Access:	https://eprints.nottingham.ac.uk/27189/

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