The Working Principles of Hunger Marketing in Motivating Consumers
Abstract Purpose With the development of different marketing skills, hunger marketing as a new-born approach has come into the spotlight. This paper is going to dig out the principles behind hunger marketing. Design/Methodology/Approach A model relating dependent variables like restricted supply...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2014
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| Online Access: | https://eprints.nottingham.ac.uk/27189/ |