Understanding Self-gift Consumer Behaviour (SGCB) in Islamic Religious Occasions: Ramadan & Eid

Understanding Self-gift Consumer Behaviour (SGCB) in Islamic Religious Occasions: Ramadan & Eid

This dissertation aims to understand self-gift consumer behaviour (SGCB) in Islamic religious occasions; in particular, during Ramadan and Eid. In specific, it is aiming to understand its nature, the motivations that trigger this behaviour and finally the emotions associated with such behaviour. Du...

Full description

Bibliographic Details
Main Author: Al-Yafai, Rana
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2014
Online Access:https://eprints.nottingham.ac.uk/27123/

Similar Items

Similar Items