Understanding Self-gift Consumer Behaviour (SGCB) in Islamic Religious Occasions: Ramadan & Eid
This dissertation aims to understand self-gift consumer behaviour (SGCB) in Islamic religious occasions; in particular, during Ramadan and Eid. In specific, it is aiming to understand its nature, the motivations that trigger this behaviour and finally the emotions associated with such behaviour. Du...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2014
|
| Online Access: | https://eprints.nottingham.ac.uk/27123/ |
| _version_ | 1848793311761924096 |
|---|---|
| author | Al-Yafai, Rana |
| author_facet | Al-Yafai, Rana |
| author_sort | Al-Yafai, Rana |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | This dissertation aims to understand self-gift consumer behaviour (SGCB) in Islamic religious occasions; in particular, during Ramadan and Eid. In specific, it is aiming to understand its nature, the motivations that trigger this behaviour and finally the emotions associated with such behaviour.
Due to the novelty of this research and the subjective nature of SGCB, exploratory in-depth interviews were employed. This research used the snowball sampling technique; where twelve Arab Muslim consumers were chosen to take part in the interviews.
This study confirms that SGCB does exist in Islamic cultures. The findings not only confirmed the findings of the existing literature but it also added new insights such as the role of religion, family and society in influencing self-gift giving . |
| first_indexed | 2025-11-14T18:58:17Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-27123 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:58:17Z |
| publishDate | 2014 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-271232017-10-19T13:55:08Z https://eprints.nottingham.ac.uk/27123/ Understanding Self-gift Consumer Behaviour (SGCB) in Islamic Religious Occasions: Ramadan & Eid Al-Yafai, Rana This dissertation aims to understand self-gift consumer behaviour (SGCB) in Islamic religious occasions; in particular, during Ramadan and Eid. In specific, it is aiming to understand its nature, the motivations that trigger this behaviour and finally the emotions associated with such behaviour. Due to the novelty of this research and the subjective nature of SGCB, exploratory in-depth interviews were employed. This research used the snowball sampling technique; where twelve Arab Muslim consumers were chosen to take part in the interviews. This study confirms that SGCB does exist in Islamic cultures. The findings not only confirmed the findings of the existing literature but it also added new insights such as the role of religion, family and society in influencing self-gift giving . 2014 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/27123/1/Dissertation.pdf Al-Yafai, Rana (2014) Understanding Self-gift Consumer Behaviour (SGCB) in Islamic Religious Occasions: Ramadan & Eid. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Al-Yafai, Rana Understanding Self-gift Consumer Behaviour (SGCB) in Islamic Religious Occasions: Ramadan & Eid |
| title | Understanding Self-gift Consumer Behaviour (SGCB)
in Islamic Religious Occasions: Ramadan & Eid |
| title_full | Understanding Self-gift Consumer Behaviour (SGCB)
in Islamic Religious Occasions: Ramadan & Eid |
| title_fullStr | Understanding Self-gift Consumer Behaviour (SGCB)
in Islamic Religious Occasions: Ramadan & Eid |
| title_full_unstemmed | Understanding Self-gift Consumer Behaviour (SGCB)
in Islamic Religious Occasions: Ramadan & Eid |
| title_short | Understanding Self-gift Consumer Behaviour (SGCB)
in Islamic Religious Occasions: Ramadan & Eid |
| title_sort | understanding self-gift consumer behaviour (sgcb)
in islamic religious occasions: ramadan & eid |
| url | https://eprints.nottingham.ac.uk/27123/ |