Competition, Challenge and Change.

Attaining a Sustainable Competitive Advantage to Develop a Market Presence within the Middle East Power Generation Service and Maintenance Market.

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Competition, Challenge and Change. Attaining a Sustainable Competitive Advantage to Develop a Market Presence within the Middle East Power Generation Service and Maintenance Market.

A main strategic initiative of Brush Electrical Machines Limited, (Brush), is to continue with the development and growth of the Aftermarket section of their business. This will require the company to build upon their existing customer base and develop new relationships with customers, by delivering...

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Bibliographic Details
Main Author:	Jones, Robert
Format:	Dissertation (University of Nottingham only)
Language:	English English
Published:	2014
Online Access:	https://eprints.nottingham.ac.uk/27040/

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