A Study of Factors Influencing Patronage Intention Towards the Body Shop in West Malaysia

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A Study of Factors Influencing Patronage Intention Towards the Body Shop in West Malaysia

The challenge for The Body Shop West Malaysia is to reverse the declining sales growth rate experienced in the past few years to maintain its market position in the Malaysia’s beauty and personal care industry, in view of the increasing new entrants into the market. One of the strategies implemented...

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Bibliographic Details
Main Author:	Siew, Lai Leng
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2014
Online Access:	https://eprints.nottingham.ac.uk/27022/

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