To what extent did innovation strategy and pricing policies by Japanese camera manufacturers contribute to their success in the mature amateur camera industry during 1955-1974? Emmanuel Agyei

To what extent did innovation strategy and pricing policies by Japanese camera manufacturers contribute to their success in the mature amateur camera industry during 1955-1974? Emmanuel Agyei

The central premise within this thesis was to further explore Windrum’s (2005) study by looking at the role that both innovation strategy and pricing had in the ability of Japanese camera manufacturers to compete in the mature amateur camera industry between 1955 and 1974. In order to explore the in...

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Bibliographic Details
Main Author: Agyei, Emmanuel
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2013
Online Access:https://eprints.nottingham.ac.uk/26909/

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