Internationalization Strategy of Chinese Multinational Enterprise:
A Case Study of Gree Electric Inc.

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Internationalization Strategy of Chinese Multinational Enterprise: A Case Study of Gree Electric Inc.

A lot of theories have been proposed for explaining the internationalization of the Chinese firms. But a giant Chinese air conditioner manufacturer Gree Electric Inc. has been barely studied by the western scholars as its low profile on international appearances. Therefore, in this study, we put our...

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Bibliographic Details
Main Author:	YI, Chen
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26785/

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