Motivations for Chinese and Japanese Young Female Consumers to Purchase Luxury Fashion Products: A Cross-cultural Comparison

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Motivations for Chinese and Japanese Young Female Consumers to Purchase Luxury Fashion Products: A Cross-cultural Comparison

This dissertation aims to answer two main research questions. First, what are the luxury fashion product purchasing motivations of Chinese and Japanese young female consumers? Second, are there any similarities and differences between Chinese and Japanese in their motivations for buying luxury fashi...

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Bibliographic Details
Main Author:	YU, ZEQUN
Format:	Dissertation (University of Nottingham only)
Language:	English English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26782/

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