The Effect of Gender Stereotypes on the Entrepreneurial Creative Process of Divergent Thinking

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The Effect of Gender Stereotypes on the Entrepreneurial Creative Process of Divergent Thinking

Previous research has shown that the activation of stereotypes on women’s math performance impinged their mathematical abilities causing them to do worse than their abilities. However, this research has not been carried out or applied in the creativity domain. So this article linking the concepts of...

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Bibliographic Details
Main Author:	Williams, Layo / L.W
Format:	Dissertation (University of Nottingham only)
Language:	English English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26766/

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