The Extent of Supplier and Customer Involvement in New Product Innovation

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The Extent of Supplier and Customer Involvement in New Product Innovation

In recent decades, global competitive markets, rapid technological changes, and a demand for new products from customers have forced organisations to innovate state-of-the-art products that would be able to compete with their rivals. Otherwise, there is always a risk of losing competitiveness and mo...

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Bibliographic Details
Main Author:	Araci, Zehra Canan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Subjects:	Knowledge Management Supplier Involvement Customer Involvement Product Innovation Performance
Online Access:	https://eprints.nottingham.ac.uk/26759/

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