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Brand reputation and consumer behaviour: what is the impact of consumer behaviour on brand reputational crisis?

Brand crisis has been known to greatly lower the sales of products of a company, often at a global level. However, several brands have also emerged as strong as ever from such crisis. This study sought to evaluate the relationship between corporate reputation, brand crisis, crisis response and consu...

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Bibliographic Details
Main Author:	Sajdeh, Dhruv
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26751/

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