Understanding Consumers’ Privacy Concerns in Online Shopping: Antecedents and Consequences

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Understanding Consumers’ Privacy Concerns in Online Shopping: Antecedents and Consequences

The impressive prevalence of Internet has contributed a lot to the collection and analysis of personal data, thus posting threats to people’s privacy. This research aims at understanding the antecedents and consequences of privacy concerns within online purchase context by an empirical study based o...

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Bibliographic Details
Main Author:	Zhang, Kexin
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26728/

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