Marketing Planning, Pricing strategies, and The Use of Online Social Networks for Marketing in A SME

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Marketing Planning, Pricing strategies, and The Use of Online Social Networks for Marketing in A SME

The objectives of this dissertation are threefold. The dissertation is firstly aimed at recommending a practically useful marketing plan for Betterlanguages, a Nottingham based SME operating in the language services market. The recommendations for the internal and external analysis of the company ar...

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Bibliographic Details
Main Author:	Bruno, Andrea
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26724/

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