Marketing Planning, Pricing strategies, and The Use of Online Social Networks for Marketing in A SME
The objectives of this dissertation are threefold. The dissertation is firstly aimed at recommending a practically useful marketing plan for Betterlanguages, a Nottingham based SME operating in the language services market. The recommendations for the internal and external analysis of the company ar...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2013
|
| Online Access: | https://eprints.nottingham.ac.uk/26724/ |
| _version_ | 1848793233283350528 |
|---|---|
| author | Bruno, Andrea |
| author_facet | Bruno, Andrea |
| author_sort | Bruno, Andrea |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | The objectives of this dissertation are threefold. The dissertation is firstly aimed at recommending a practically useful marketing plan for Betterlanguages, a Nottingham based SME operating in the language services market. The recommendations for the internal and external analysis of the company are based on the academic tools outlined in the literature review. Second, the dissertation aims at offering
suggestions concerning pricing strategy for Betterlanguages, by exploring the pricing literature and researching competitor’s pricing strategies. Third, the dissertation will offer practical recommendations to Betterlanguages to improve its social networking pages, basing those advice on empirical research and on the material reviewed in the literature. |
| first_indexed | 2025-11-14T18:57:02Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-26724 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:57:02Z |
| publishDate | 2013 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-267242022-03-21T16:11:17Z https://eprints.nottingham.ac.uk/26724/ Marketing Planning, Pricing strategies, and The Use of Online Social Networks for Marketing in A SME Bruno, Andrea The objectives of this dissertation are threefold. The dissertation is firstly aimed at recommending a practically useful marketing plan for Betterlanguages, a Nottingham based SME operating in the language services market. The recommendations for the internal and external analysis of the company are based on the academic tools outlined in the literature review. Second, the dissertation aims at offering suggestions concerning pricing strategy for Betterlanguages, by exploring the pricing literature and researching competitor’s pricing strategies. Third, the dissertation will offer practical recommendations to Betterlanguages to improve its social networking pages, basing those advice on empirical research and on the material reviewed in the literature. 2013 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/26724/1/Andrea_Bruno_Final_Dissertation.pdf Bruno, Andrea (2013) Marketing Planning, Pricing strategies, and The Use of Online Social Networks for Marketing in A SME. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Bruno, Andrea Marketing Planning, Pricing strategies, and The Use of Online Social Networks for Marketing in A SME |
| title | Marketing Planning, Pricing strategies, and The Use of Online Social Networks for Marketing in A SME |
| title_full | Marketing Planning, Pricing strategies, and The Use of Online Social Networks for Marketing in A SME |
| title_fullStr | Marketing Planning, Pricing strategies, and The Use of Online Social Networks for Marketing in A SME |
| title_full_unstemmed | Marketing Planning, Pricing strategies, and The Use of Online Social Networks for Marketing in A SME |
| title_short | Marketing Planning, Pricing strategies, and The Use of Online Social Networks for Marketing in A SME |
| title_sort | marketing planning, pricing strategies, and the use of online social networks for marketing in a sme |
| url | https://eprints.nottingham.ac.uk/26724/ |