An Examination of the Effects of Electronic Word of Mouth on Consumers’ Purchase Decision: Through the Lens of Experience Good and Search Good

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An Examination of the Effects of Electronic Word of Mouth on Consumers’ Purchase Decision: Through the Lens of Experience Good and Search Good

The prevailing of the Internet facilitates consumers to share information, opinions and experiences of products and services online. This new form of word of mouth communication is called electronic word of mouth (WOM). Nowadays, electronic word of mouth plays an important role in the consumers’ inf...

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Bibliographic Details
Main Author:	Zhao, Zichen
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26712/

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