Strategic Considerations To New Product Development(NPD) And Product Launch In Pakistan

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Strategic Considerations To New Product Development(NPD) And Product Launch In Pakistan

The aim of the research was to understand what problems and considerations companies needed to take into account when launching new products in emerging markets, particularly by looking at the case of Pakistan. For this purpose semi-structured, in-depth interview approach was used with nine marketin...

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Bibliographic Details
Main Author:	Arif, Salman
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Subjects:	new product development launch strategies emerging markets launch strategies in Pakistan strategic launch decisions tactical launch decisions new product innovation strategy market challenges in Pakistan.
Online Access:	https://eprints.nottingham.ac.uk/26695/

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